We were tasked with building a climate-tech venture fund from idea to institution, defining its name, positioning and spiritual climate narrative to attract LPs, align its ecosystem of founders and unite its fund, media and retreats under one clear brand universe. This resulted in a complete strategic and creative foundation including name, manifesto, verbal and visual identity, website, social presence and scalable design system, enabling a confident launch and a cohesive platform to invest, communicate and grow from day one.