Lazy Sundays

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lean & formidable

A global studio

lean & formidable

A global studio

lean & formidable

A global studio

lean & formidable

creative allies

with One office in

creative allies

with One office in

creative allies

with One office in

creative allies

lean & formidable

copenhagen

lean & formidable

copenhagen

lean & formidable

copenhagen

lean & formidable

20+ years experience with hands-on brand building

Lazy Sundays is inspired by the unhurried moments in life that provide the clarity and momentum needed to make the most out of your busy Mondays.

We’re designers, strategists, writers, and creative partners that believe great ideas come from conversations, challenging assumptions, a whole lot of curiosity, and rigorous iterative explorations.

We work closely with founders and brand leaders that need a brand that helps them show up with confidence.

Meet the Partners

Nicky Grünfeld

Strategy & Digital

Equal parts business, brand, and product design. With 15+ years of startup and scale up experience he spots positioning gaps and UX issues from a mile away. Loves frameworks, hates fluff.

Carli Hyland

Creative

The craft obsessive. With roots in brand, photography and illustration, she brings the taste and precision that turns good ideas into beautiful, functional realities. Detail is her love language. Figma is her playground.

Nicky Grünfeld

Strategy & Digital

Equal parts business, brand, and product design. With 15+ years of startup and scale up experience he spots positioning gaps and UX issues from a mile away. Loves frameworks, hates fluff.

Carli Hyland

Creative

We're intentionally small

We’re intentionally small.

Our goal is to never outgrow the kitchen table.

What you see is what you get: you get the A-team, from start to finish. And when your project requires it, we bring on trusted experts for SEO, 3D modelling, or video production.

In a world where production gets easier by the day, the real constraint is clarity, curation and confidence. Knowing what to say, what not to say, and how to make it resonate. We help you set the direction, build brand foundations that scale, and make it mean something.

Founded in 2023, we’ve partnered with 40+ start ups, scale-ups and global organisations across Europe, the US and Asia.

#lazylife

📹 Video is more important than ever in brand building but still massively underutilised. If you want your brand to sing from button to billboard, it’s time to get serious about video. Thanks to Dan from Twenty Three for the insights, the new connections, and the warm hospitality.

Brave means saying what you actually mean. Brave means showing up as yourself. Brave is weird. Brave is honest. Brave is creative. It asks for taste. Demands guts. It trusts instincts — and makes room for all voices in the room. It’s not always easy. That’s why we’re here.

busylife

It’s launch day! Today we're launching Human Futures website. Have a looksie 👀 humanfutures.com

lazylife

New Intern joining Lazy Sundays. From Muay Thai training to desk buddies, Ivar will be supporting us across front-end, generative identity and system based design work. Welcome to the studio Ivar!

busylife

busylife

It’s launch day! Today we're launching Human Futures website. Have a looksie 👀 humanfutures.com

lazylife

busylife

It’s launch day! Today we're launching Human Futures website. Have a looksie 👀 humanfutures.com

lazylife

FAQ

What does Lazy Sundays specialize in?

How is Lazy Sundays different from larger agencies?

How much does branding cost?

Do you work with early-stage startups?

Can you help with fundraising materials?

Do you work internationally?

What industries do you specialize in?

Do you only design brands or also websites?

What does Lazy Sundays specialize in?

Lazy Sundays is a Copenhagen-based brand and digital design studio specializing in brand strategy, visual identity, and high-performing websites for startups and growth-stage companies.

How is Lazy Sundays different from larger agencies?

We are a small, senior team working hands-on from first call to launch. No junior handoffs, no layered account structure.

How much does branding cost?

Branding investment depends on scope and complexity. We use fixed pricing for Branding A-Z and retainers for ongoing collaboration. We typically work on integrated brand and website engagements for growth-stage companies but also work on fast-track brand sprints for early stage startups.

Do you work with early-stage startups?

Yes. We frequently partner with founders at 0–1 stage to define positioning, naming, visual identity, and launch-ready websites.

Can you help with fundraising materials?

Yes. We regularly design investor decks and support brand positioning ahead of fundraising rounds.

Do you work internationally?

Yes. While based in Copenhagen, we work with clients across Europe, Asia and the United States.

What industries do you specialize in?

We’re industry agnostic. We feel equally excited about working with technology companies as we do sustainability initiatives and food & beverage. Our broad experience allows us to bring a fresh take on industry tropes.

Do you only design brands or also websites?

Our core offering is to work across brand strategy, identity, and digital execution. But we also design and build websites in-house in Framer and collaborate with development partners when needed.