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  • Clarity over clutter · Soul over seamless · Credible over hyperbole · Progress over Process · Conversation over presentation · Iteration over big reveal ·

A Copenhagen based brand studio with a healthy dose of sunny-side-up optimism & decades of experience building impactful brands from start-up to IPO .

A healthy dose of sunny-side up optimism & decades of start-up to IPO experience.

Cross industry. Globally.

Cross industry. Globally.

DK - DE - SW - FR - UK - USA - JP

DK - DE - SW - FR - UK - USA - JP

Lean and formidable

Lean and formidable

A tight-knit team of seniors collaborates with you from kick-off to launch.

A tight-knit team of seniors collaborates with you from kick-off to launch.

Creative Allies

Creative Allies

You bring the vision, we help bring it to life - learn more below.

You bring the vision, we help bring it to life - learn more below.

No big reveals

No big reveals

Transparency and conversation over big bang presentation.

Transparency and conversation over big bang presentation.

Beyond the obvious

Beyond the obvious

We craft brands that truly stand out.

We craft brands that truly stand out.

Holistic and iterative

Holistic and iterative

Strategy, identity, and digital hand-in-hand to make it count.

Strategy, identity, and digital hand-in-hand to make it count.

How we work

No magic formulas, but an approach based on 30+ years of experience building brands. Here’s how we typically work, from first hello to launch:

A-Z Branding

From DKK 225.000+

1.

A good start is half the work.

1.

A good start is half the work.

1.

A good start is half the work.

2.

Define your story

2.

Define your story

2.

Define your story

3.

Bring your brand to life

3.

Bring your brand to life

3.

Bring your brand to life

4.

Share it with the world

4.

Share it with the world

4.

Share it with the world

Design Support

From DKK 32.550/week

Brand Strategy, Verbal Identity & Messaging, Visual Identity, Creative Assets, Pitch Decks, Website, and more…

Carli Hyland

Head of Creative

Nicky Grünfeld

Head of Strategy & Digital

Sit with us for 30 minute, walk away with clarity on your goals, your challenges, and best-fit approach for you. No pitch. No pressure.

Sit with us for 30 minute. Walk away with clarity.

In our free intro-call we cover your goals, unpack your challenges, and sketch out the best-fit approach for you. No pitch. No pressure.

©

2025

Lazy Sundays. All rights reserved.

©

2025

Lazy Sundays. All rights reserved.

©

2025

Lazy Sundays. All rights reserved.