Jabra
The Future of Work
Jabra’s reputation as a pioneer in sound and hybrid work solutions needed an editoria space to match its authority. We helped craft a distinct visual and strategic identity for Jabra Thought Leadership. One that balances analytical rigour with human warmth. Built on existing brand principles, the work elevates their content beyond product, anchoring Jabra as a trusted voice in the evolving world of work.
Outcomes
1. A new creative system for thought leadership, integrated with the master brand
2. Scalable design principles for reports, data visualisations, and illustrations
3. Visual language tailored for IT leaders and business decision-makers
Services
Brand Strategy, Editorial Design System, Data Visualisation, Illustration Style & System, Content Architecture
Strategy
We positioned Jabra’s thought leadership as a guide (not the hero) in the evolving Future of Work. Grounded in the brand’s core values (Obsessed, Trusted Guide, and Liberated), the strategy focused on clarity, user wellbeing, and cultural relevance. Insightful yet emotionally intelligent, the content aims to build trust while shaping the conversation around modern work life.
Identity
The design system is editorial at heart: minimalist, structured, and quietly authoritative. Sophisticated serif typography sets a serious tone, while expressive illustrations bring character and accessibility. Data visualisation is crafted for clarity, always truthful and purposeful. A carefully restrained colour palette, complimented by Jabra Yellow and bright secondary tones, ensures continuity and impact
Activation
From reports and research studies to hero illustrations and data-led storytelling, the system flexes across a wide range of content types. Custom grids and layouts ensure readability while allowing playful composition. Visual rhythm and hierarchy guide the reader, while the design consistently reflects Jabra’s authority and humanity. The result is a cohesive, scalable platform for engaging modern professionals, and building long-term brand equity.